Hi. I am Lucas Hoffmann.

I develop, analyze and optimize social media marketing strategies. For people and brands.

Over the past years, I have been trying to understand how social media communities evolve, how platforms innovate the way we communicate and how followers turn into loyal customers.

To this day, more than 100 brands, thousands of live show participants as well as marketing-enthusiasts all around the world have benefited from turning my key findings into actionable results.

In order to achieve long-lasting social media marketing success, I developed a set of three principles: visibility, relevance and trust. These principles are the foundation of my work.

Since the age of twenty-five, I have been teaching social media marketing at the University of Applied Sciences for Management & Communication Vienna.

I am an entrepreneur by heart and founded my first company at the age of eighteen.

Originally from Germany, I live in Vienna with my wife Alena, a stage designer and scenic artist.

Follow me on my never-ending journey on becoming a better social media marketing strategist.

P.S. I love great coffee.

Hi. I am Lucas Hoffmann.

I develop, analyze and optimize social media marketing strategies. For people and brands.

Over the past years, I have been trying to understand how social media communities evolve, how platforms innovate the way we communicate and how followers turn into loyal customers.

To this day, more than 100 brands, thousands of live show participants as well as marketing-enthusiasts all around the world have benefited from turning my key findings into actionable results.

In order to achieve long-lasting social media marketing success, I developed a set of three principles: visibility, relevance and trust. These principles are the foundation of my work.

Since the age of twenty-five, I have been teaching social media marketing at the University of Applied Sciences for Management & Communication Vienna.

I am an entrepreneur by heart and founded my first company at the age of eighteen.

Originally from Germany, I live in Vienna with my wife Alena, a stage designer and scenic artist.

Follow me on my never-ending journey on becoming a better social media marketing strategist.

P.S. I love great coffee.

lh 2

VISIBILITY, RELEVANCE AND TRUST.

VISIBILITY, RELEVANCE AND TRUST.

Become a client.

My workshops are described as "ultra-effective", "fast-paced", "brutally honest", "value-driven" and "results-oriented". You can choose between a half- or full-day workshop. If you decide to book a workshop, you work with me personally. 

If you are interested in participating in one of my live shows, you can find my tour calendar right here.

I regularly speak at conferences and in-house events. My speaking clients include banks, media companies, pharmaceutical companies and many more.

If you are interested in working with me, please push the "CLICK HERE!" button below.

I am looking forward to your request.

Become a client.

My workshops are described as "ultra-effective", "fast-paced", "brutally honest", "value-driven" and "results-oriented". You can choose between a half- or full-day workshop. If you decide to book a workshop, you work with me personally. 

If you are interested in participating in one of my live shows, you can find my tour calendar right here.

I regularly speak at conferences and in-house events. My speaking clients include banks, media companies, pharmaceutical companies and many more.

If you are interested in working with me, please push the "CLICK HERE!" button below.

I am looking forward to your request.

MONDAY. STRAIGHT FROM MY DESK.

Every Monday thousands of marketers and entrepreneurs receive my ideas and strategies on digital marketing.
 

*IT'S FREE. 

QUOTES QUOTES QUOTES

DIGITAL GROWTH IS A RESULT OF VISIBILITY, RELEVANCE AND TRUST.



SOCIAL MEDIA MARKETING IS NOT A HOBBY.



IF YOU WANT YOUR CUSTOMERS TO FALL IN LOVE WITH YOUR BRAND, YOU MUST LOVE THEM FIRST.



MY ADVICE TO BRANDS: START MAKING FRIENDS. STOP COLLECTING FANS.



BRAND TRUST IS EARNED THROUGH VALUE, NOT A NEW LOGO.



WE LIVE IN A MARKETING WORLD OF COPY&PASTE. BE DIFFERENT. BE BRAVE. ACCEPT THE RISK. WIN.



MARKETING SHOULD BE ABOUT IMPACT, NOT REACH.

 

TRUE VALUE SELLS MORE THAN ANY DISCOUNT. THE MOMENT YOU NEED TO CONVINCE SOMEONE IS THE MOMENT YOU LACK VALUE.



CHASING 'LIKES' IS A WASTE OF TIME.



GOOD MARKETERS CARE ABOUT NUMBERS. GREAT MARKETERS CARE ABOUT PEOPLE.



IT TAKES A MINUTE TO SET-UP A SOCIAL MEDIA PROFILE. IT TAKES YEARS OF HARD WORK TO BUILD A STRONG COMMUNITY.



THE BEST MARKETING STRATEGY IS TO KEEP THE PROMISES YOU MAKE.



STOP COLLECTING NUMBERS OF FANS LIKE YOU NEED TO HIT A SCORE. SOCIAL MEDIA MARKETING IS RELATIONSHIP BUSINESS. NEVER FORGET THAT.



WE ARE OFTEN TO BUSY WINNING NEW CLIENTS TO CARE ENOUGH ABOUT THE EXISTING ONES.



THE MORE WE FOCUS ON THE NUMBER OF 'LIKES' WE GET, THE LESS WE FOCUS ON THE RELATIONSHIPS WE COULD BUILD.

DIGITAL GROWTH IS A RESULT OF VISIBILITY, RELEVANCE AND TRUST.



SOCIAL MEDIA MARKETING IS NOT A HOBBY.



IF YOU WANT YOUR CUSTOMERS TO FALL IN LOVE WITH YOUR BRAND, YOU MUST LOVE THEM FIRST.



MY ADVICE TO BRANDS: START MAKING FRIENDS. STOP COLLECTING FANS.



BRAND TRUST IS EARNED THROUGH VALUE, NOT A NEW LOGO.



WE LIVE IN A MARKETING WORLD OF COPY&PASTE. BE DIFFERENT. BE BRAVE. ACCEPT THE RISK. WIN.



MARKETING SHOULD BE ABOUT IMPACT, NOT REACH.



CHASING 'LIKES' IS A WASTE OF TIME.



GOOD MARKETERS CARE ABOUT NUMBERS. GREAT MARKETERS CARE ABOUT PEOPLE.



IT TAKES A MINUTE TO SET-UP A SOCIAL MEDIA PROFILE. IT TAKES YEARS OF HARD WORK TO BUILD A STRONG COMMUNITY.



THE BEST MARKETING STRATEGY IS TO KEEP THE PROMISES YOU MAKE.



STOP COLLECTING NUMBERS OF FANS LIKE YOU NEED TO HIT A SCORE. SOCIAL MEDIA MARKETING IS RELATIONSHIP BUSINESS. NEVER FORGET THAT.



WE ARE OFTEN TO BUSY WINNING NEW CLIENTS TO CARE ENOUGH ABOUT THE EXISTING ONES.



THE MORE WE FOCUS ON THE NUMBER OF 'LIKES' WE GET, THE LESS WE FOCUS ON THE RELATIONSHIPS WE COULD BUILD.

THANK YOU FOR YOUR TRUST IN MY WORK.

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COPYRIGHT 2019 LUCAS HOFFMANN