30. January 2017 - No Comments!

The ‘I’ In Content Marketing

What’s the first question that comes to your mind while planning your next blog article, video or infographic?

What would I like to read?

What would I like to see?

What would I like to watch?

Questions that make sense as far as the content is just for you.

But Content Marketing isn’t about you!

Content Marketing is about your audience, your community, your potential customers.

Their needs and interests. They consume your content!

Know what interests them.

Ask yourself: What does my audience want to read / watch / listen.

Published by: Lucas Hoffmann in Content Marketing

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