Aren’t we all tired of free reports, email courses and ebooks? It’s great that you run a blog and put lot’s of effort in creating interesting content.
Let’s face it: Nobody needs another email course on “How To Grow Your XXXXX”.
You might ask yourself now: How else should I gain more newsletter subscribers? What should I offer?
The very simple yet effective strategy to turn more of your readers into relevant subscribers is called: Content Upgrade.
With a content upgrade you create a lead magnet for every single blog post you’ll write (or wrote).
I know, it sounds like hard work but is actually pretty easy to do.
Here is an example.
Let’s assume you wrote an article about the “10 most effective content marketing tools”.
The article is probably quite long and takes some time to read. Not all of us have the time to read the whole article.
Wouldn’t it be great if there is a cheat sheet with the most important information as a download?
In this case, a suitable content upgrade would be a highly compressed PDF sheet you offer in return for the subscription.
This is how your content upgrade could look like:
Screenshot - www.neilpatel.com
There are many different ways to integrate such a content upgrade.
You could provide:
- a checklist
- a video
- a template
- additional bonus content.
Important: There is no need to reinvent the wheel. Use an existing article and search for opportunities to add additional value.
Content upgrades are a great alternative to the typical lead magnets in your sidebar or at the end of your post.
If you don’t have the resources and time to implement a content upgrade for every single article, just begin with the articles that generate most of your traffic.