9. May 2017 - No Comments!

Email Marketing: Spray n‘ Pray Is Not A Strategy!

Spray n ‘Pray is not a strategy! Those who are not segmenting lose … long-term revenue. According to the DMA, marketers have noted a 760% increase in revenue from segmented campaigns.

Only those who understand that 500 subscribers mean 500 times individual preferences, 500 times different behavior, 500 times different status within the customer lifecycle … etc. can successfully segment. Do not leave your email marketing to chance! #segmentationiskey

Published by: Lucas Hoffmann in Email Marketing, Online Marketing

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