Spray n ‘Pray is not a strategy! Those who are not segmenting lose … long-term revenue. According to the DMA, marketers have noted a 760% increase in revenue from segmented campaigns.
Only those who understand that 500 subscribers mean 500 times individual preferences, 500 times different behavior, 500 times different status within the customer lifecycle … etc. can successfully segment. Do not leave your email marketing to chance! #segmentationiskey