I read this article about email marketing insights.
It is somewhat shocking to me that we on the one hand we spend an average of 6.5 hours a day checking and sending emails and on the other the average reading time is 12.3 seconds.
That’s a lot of information and very little time to convince (and convert) a reader.
Pure ad copy isn't working anymore. Your reader wants to be entertained and educated.
The expectations are higher than ever before. Personalization is key, customer experience is important and content is still king.
We live in a connected world. A social media world where everything is user-centered.
Email Marketing is not a lot different.
Create compelling and useful information based on your readers desires and needs.
Email Marketing is still one of the most effective channels. It’s not dead. It just changed.
Adapt or die.
Published by: Lucas Hoffmann in Email Marketing